This Swedish apartment effortlessly nails the millennial pink trend

If you’ve got an Instagram account, you’ve probably seen the hype around this colour. Some people call it ‘rose quartz’ or ‘scandi pink’. Some might say there’s scientific evidence of it having a calming effect. From Wes Anderson’s The Grand Budapest Hotel, to high fashion, the soft rosy shade was called the colour of the moment for the Tumblr generation.

I’m back to Scandinavia this week to peek inside this Stockholm flat that takes the trend and puts it in a simple, pared back, domestic setting. No chandeliers or overindulgence. Just a nice looking apartment with a small balcony.

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A must-see before & after conversion in Wiltshire

This is a really impressive makeover of what seems like an incredibly difficult space to work with. Somehow the architectural designer behind this – Ian Hill – managed to make a studio flat with shop attached and a shower in the hallway, somewhere welcoming and spacious to live in. You can see some original thumbnails from what the house used to look like below, before we move on.

The outside has merely been repainted, but it’s what inside that counts. Something I really appreciated was that there wasn’t any large-scale reworking with the actual structure or features of the building; the designer strategically moved a few things around and used lighter colours to complement what the space already had.

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