This Swedish apartment effortlessly nails the millennial pink trend

If you’ve got an Instagram account, you’ve probably seen the hype around this colour. Some people call it ‘rose quartz’ or ‘scandi pink’. Some might say there’s scientific evidence of it having a calming effect. From Wes Anderson’s The Grand Budapest Hotel, to high fashion, the soft rosy shade was called the colour of the moment for the Tumblr generation.

I’m back to Scandinavia this week to peek inside this Stockholm flat that takes the trend and puts it in a simple, pared back, domestic setting. No chandeliers or overindulgence. Just a nice looking apartment with a small balcony.

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